Handcrafted saunas & cabins from natural materials.
Iglucraft saunas and cabins are premium products – handmade and from all natural materials. The old website however was not reflecting these aspects nor was it communicating anything about the whole atmosphere around taking a sauna or enjoying the outside lifestyle.
We wanted the website to feel premium, but not distant or out-of-reach as the products also feel homely and cozy. Using mood photos we put the products front and center throughout the entire website. Additionally we added the story of Iglucraft to help build the brand image.