Year – 2024
Field – Financial & Business News
Visit – Website
Äripäev is an Estonian business-oriented publishing house that’s been around since 1989.
As with any project, big or small, we started with several face-to-face meetings with the client’s team to better understand their business and technical needs. Then we took time to reach out to current and potential Äripäev content consumers for interviews. By doing this we would get insights into how they use Äripäev in their day-to-day and work towards an experience that better caters to their needs.
A deliberate UX/UI design decision was to not change too much – at least visually – so that existing users wouldn’t all of a sudden get confused and lost. What we did set out to do, however, was to vastly improve the typography and legibility of articles.
Another challenge that we tackled, was to showcase and accommodate Äripäev’s “sibling-websites” in the main menu since this was lacking in the previous version of the website. The same navigation and content UI logic we defined is reused throughout all these websites.
This was made easy by the using of scalable components which – by allowing dynamic changes – give the flexibility and reusability needed for the editors of the respective websites. This way the layout and design system logic enables the editors to focus on the content creation without having to worry about technical hurdles.
