Year – 2024
Field – Real Estate Development
Partners – ORGO (dev), Velvet (branding)
Visit – Website
Jõekääru Linnak is a new real-estate development project in Laagri, south of Tallinn. The development will see the realisation of 26 separate apartment blocks which will be constructed in different phases. The location hits the sweet spot between nature – in close proximity to the Pääsküla river and bog – and quality of life conveniences – schools, supermarkets and public transport.
The branding leans strongly into a natural colour scheme, with graphical elements that tie in with the river and photos that create a sense of cozy belonging. The website takes all these cues and brings it together with all the necessary information for potential home-buyers. Add in micro-animations and clear communication for a great experience.
