Year – 2023
Field – Micro/Shared mobility
Partners – ORGO (dev)
Visit – Website
Bolt campaign & vision website – Let's make cities for people
Together with the Bolt internal design team we created a small website with a big message. Bolt wants cities to focus on the people rather than the cars and this shift would naturally create more liveable and healthier cities. A lot of cities have already started this journey and to illustrate this, Bolt sent out photographer Tõnu Tunnel across Europe to photograph those spots in the cities that have transformed over the years from auto-focused to people-focused.
What started out as a website that had to serve as a gallery for his photos grew into a storytelling device through which Bolt wanted to share their vision and mission. Together with the Bolt design team, a visual language was developed that, while unique also felt in line with the rest of the brand.
