Cachet — Enabling the gig-economy lifestyle

Startup

Insurtech

Branding

UX/UI

Cachet ^'2018

Cachet creates smart insurance solutions that take into account your lifestyle and work schedule.

The long-term goal of Cachet is to provide personalised insurance across different fields, vehicle, personal, health, etc. At the center of this will be your Cachet profile which will take into account your personal lifestyle so it can provide you the best possible insurance solution. It will also work across nations so moving to another country would not end in a new (very) costly insurance plan.

Goals and results

To provide ongoing UX/UI, branding and marketing design consultation and solutions.

Partners

ORGO – Development
Villu Arak – Copywriting
Merike Tamm – Illustrations

Visit

Cachet website

A tool for the gig-worker

The core service of Cachet revolves around the platform. This is where the Cachet client has access to the best insurance offers and the ever expanding toolset Cachet provides: data & analytics to get insight in their lifestyle and behaviour, booking services, easy claim submission, etc.

Logo & Cachet Pattern

The logo mark serves as a reference to the Cachet Pattern; the personalised scoring system which defines your content and offers.

The pattern is not only a way for Cachet clients to identify how their behaviour influences the score, it's also a visual tool to use in marketing communication.

Visual identity

Since Cachet is enabling a lifestyle, this idea of a lifestyle brand was also the foundation of our branding direction. We wanted to create a brand that people would be happy to be connected with.

The visual identity reflects the concept of you not having to worry about what comes with being a gig-worker. You focus on what you want to do and Cachet takes care of the rest and makes sure you're covered. A fun, bright identity with emotional touch points to emphasise the human-ness of it all.