Silen — Quiet, private & sustainable office pods

Before we could start defining a new approach we had to better understand how the brand (and its applications) was being perceived up to that point and what the painpoints were for business partners, like resellers, and customers.

We conducted users interviews with Silen's own employees, their partners and customers and did our own market and competitor research. By doing this we gained a much better understanding of the current "silent pod" landscape.

The first focus for the rebranding was in the new brand story. We create a story that consists of 3 messages – each message speaks to a specific target user and is about how Silen's solutions make sense to them. For the end user Silen addresses the painpoint of noise and distractions while working. For the decision makers it's important to know that Silen's solutions are sustainable, dynamic and long lasting. And finally we look at how Silen designs for improved wellbeing in workspaces.

The second focus for the rebranding was to create new brand guidelines which define the entire Silen product and service family, set the communication rules more concretely and give more guidance as how to work with Silen's brand for partners.

The entire website was rebuilt from scratch with a new media-rich and dynamic design. Showcasing the products with creative visuals, videos and photos was paramount in getting visitors excited about Silen's line-up.

But we didn't want to make a website like any other. Just how Silen wants to have a unique visual approach, we also wanted to inject the website with a unique touch. A little something that makes the user go "aha!" when scrolling through the content. The horizontal scrolling experience emphasizes the dynamic feature of Silen's products and creates a more memorable moment for the visitor.

Each product line-up got its own creative visual theme which drew inspiration from nature and the outdoors. The concept is that Silen creates an oasis of peace in an otherwise noise-filled world. Imagine stepping into a Silen pod and you leave the distractions and noise behind you. You enter a world where there's peace and quiet and where focus comes naturally.

The configurator was already an important part of the previous website and a tool for the sales team and partners as well. During this phase it wasn't meant to get a complete overhaul but rather we reviewed the feedback and tried to find a solution that creates the biggest impact with the smallest change.