Coinmetro — Fresh branding for this financial ecosystem platform

Crypto

FinTech

Branding

Coinmetro ^'2021

2022 marks the year that Coinmetro made a big redesign: Everything from the branding and visual communication to the UX/UI of the platform would be redone to better suit the company's growth and maturity.

As long-term design partner, DUX was brought in for a unique opportunity: to create the new visual identity from scratch. Closely collaborating with their in-house designers, product owners and stakeholders, we delivered a fresh brand for both the company Coinmetro and their token XCM, accompanied with a new direction for the visual assets – shiny 3D illustrations.

Goals & Results

A new brand and visual identity that aligns with Coinmetro's new vision, including a library of new visual assets that can be used in their internal and external communication.

Partners

ORGO – Development

Visit

Coinmetro website

A new brand for a new vision

The goal for the logo redesign was to create an easily recognisable mark – clean, but elegant, and most of all – not a train anymore.

After going through different explorations we landed on a stylised version of the letter C, which also works great with a unicode character for user-initiated and guerilla marketing. We also created a new XCM logo to be a part of the same family, following the same design style we set for Coinmetro.

The Metropolis

The Metropolis is a representation of Coinmetro's vision: a place where opportunity is accessible and markets are open for all. It's a bustling place where the community has a voice.

The cityscape went through a lot of iterations before we landed on the final version.

Coinmetro metropolis dark version by DUX

Coinmetro's Feature Buildings

The core features of Coinmetro have their own place and their own architecture within the city – There's the exchange platform, the crypto assets, the opportunity to copy trades and the XCM powerhouse.

Coinmetro metropolis visualizations by DUX

Databank of visual assets

On top of the Metropolis visuals we also created a databank of visual assets that they can use, whether it's for e-mails, blog posts or banners. These assets give their marketing team the opportunity to create great visuals for their external communication.